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Her likeness will appear in the virtual reality game
Katy Perry has penned a lucrative deal with Electronic Arts, the game makers behind the virtual reality computer program The Sims.
An avatar likeness of the 27-year-old pop star will appear in a string of upcoming games - kicking off with the collector’s edition of The Sims 3 this March.
Katy said: “I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed.
“It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”
It’s thought that the “extensive and exclusive” deal will encompass advertising campaigns on TV, online and across gaming stores.
EA worldwide executive for music Steve Schnur, enthused: “We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base.
“No performer could better represent the humour and fun of The Sims brand.”
Back in 2008 Katy released a music video for her single ‘Hot & Cold’ in Simlish, The Sims’ made-up language.
(Photo: Electronic Arts)
